"The whole meaning behind the brand is my motto in life which is to define yourself. Most people in life just go with the flow and let life take them where it takes them. For the majority that leads to dead end jobs, unhappy situations and wasted potential. To define something willingly is not passive, you need to put in work to define yourself. I choose what I do, I determine my outcome, and I manifest my reality. I strive to light the fire in others. I love to see others succeed and progress. Grow and achieve. Define yourself."

-Anthony Ray